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Nike “Makes it count” on social media
When amateur filmmaker Casey Neistat was asked to make a movie about what it means to “Make it count” as part of Nike’s marketing efforts for Nike+ Fuelband, he chose instead to blow the entire budget...
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Signals from the edge: A conversation with Benjamin Dyett, co-founder of...
When we set out helping clients better understand the futures of their brands, categories and companies, we spend a great deal of time identifying “signals from the edge,” the small signs in the...
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Who are the American LifeTwisters? They’re us.
Back in May, The Futures Company partnered with American Express to better understand the fundamental shift in how Americans live their lives and, by implication, how they relate to traditional...
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Signals from the Edge: An Interview with Barton Strawn on the Future of...
When we envision the future of retail, we often imagine digitally connected storefronts, augmented reality experiences, and ever-present shopping opportunities. Our own Futures Perspective, The Future...
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